Getting a lead is a journey, from the first contact of the potential customer seeing your ad, to the page you are directing the user, to getting a sale or receiving an email. You have to direct them to the pages you want them to follow. Create a path that makes sense and they will naturally follow.
Ads are useless if the website makes no sense. I can help optimise your website layout, create more effective landing pages or create one from scratch on Wordpress, Squarespace or Wix.