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Hi, I’m Effie...


I'm a digital marketing specialist who has a (healthy) obsession with books!

I want to help authors and publishers like you improve online sales and increase reader engagement via social media platforms.

Effie Ioannou smiling :)

Here's how I can help you



I'll design and manage social media ad campaigns for your book

Almost every product or service does well on social media, and books do too! But knowing the ins-and-outs of each platform, as well as knowing who to target (and when) can seem like a daunting task while also managing your other responsibilities.

I work with these platforms every day, so I understand how to make the most of them while avoiding the pitfalls.

Let me take manage your social media ads for you, so that you can get back to the other bazillion things on your TODO list.


I'll manage your social media for you

Almost every author today needs a social media presence, but keeping your followers engaged with regular content can be impossible while managing a business, and knowing what to post can be overwhelming.

Let me take care of your social media posts for you, so that you can get back to the other aspects of your business that need your attention.


I’ll help you understand your audience

Social media sites like Twitter and Facebook offer a great array of tools that can help you learn more about your audience, and the things they want to see. To the unversed, these figures can be more confusing than helpful.

I can help you understand your social media audience, and provide you with regular reports on the progress of your social media accounts.


I can show you how much your advertising investment is paying off

How many of your costs do you know the ROI of?

By integrating my efforts with your analytics tools, I can report back to you exactly how effective our strategy has been–giving you the reassurance that you're getting a good return on your advertising investment.



Get in touch and find out how I can help improve your business today